Clean Label

In recent years, "eating clean" and the clean label movement have become some of the major trends in the food industry. We consider “clean label” ingredients as those that are:

  • Not synthetically produced
  • Not highly processed
  • Are easy to pronounce
  • Provide a more label friendly ingredient declaration to the consumer

One of the challenges clean labels present to food manufacturers is finding natural and clean ingredients to replace the original ones used in foods. Many food ingredients are chosen because they enhance the taste or texture of a food or because they help it last longer. Among the ingredients taken out by food producers are monosodium glutamate (MSG), artificial colors, preservatives and artificial flavors.

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